“Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events” is a textbook authored by T. Bettina Cornwell, focusing on the subject of marketing. Published in 2020 by Taylor & Francis LTD, this paperback book is written in English and comprises 274 pages. The book covers effective partnerships in sports, arts, and events, providing valuable insights and strategies for businesses looking to enhance their marketing efforts through sponsorship. With a height of 234 mm and a weight of 431 g, this textbook is a valuable resource for students and professionals in the field of marketing.”