Marketing Strategy : A Decision-Focused Approach, Paperback by Walker, Orville C., Jr.; Mullins, John W., ISBN 0078028949, ISBN-13 9780078028946, Like New Used, Free shipping in the US Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.