“Marketing Management” by Kevin Keller and Philip Kotler is a comprehensive textbook on the subject area of business and economics. Published by Pearson Education in 2014, this hardcover book covers a range of topics within marketing, including general principles and strategies. With 832 pages, this textbook is a valuable resource for students and professionals looking to deepen their understanding of marketing management. Written in English, it offers insights from renowned authors in the field of marketing.