Social Business Imperative : Adapting Your Business Model to the Always-Connected Customer, Paperback by Shih, Clara, ISBN 013426343X, ISBN-13 9780134263434, Like New Used, Free shipping in the US This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today’s social and era. Th also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.