This textbook titled “M: Advertising” by Michael F. Weigold and William Arens is a comprehensive guide for students and professionals interested in the subject area of advertising and promotion. Published by Mcgraw-Hill Education in 2017, this trade paperback has 480 pages and measures 10.8 inches in length, 9.1 inches in width, and 0.6 inches in height. The book covers various aspects of advertising and promotion, including topics such as business and economics, language, and format. It is an excellent resource for those interested in the subject matter, and its authored by renowned authors Michael F. Weigold and William Arens. This textbook is a must-have for anyone interested in advertising and promotion, and it is sure to be a valuable addition to your collection.