The product is a hardcover textbook titled “Marketing The Core 8th Edition” by authors Roger A. Kerin and Steven W. Hartley, published by McGraw Hill. This textbook focuses on the subject area of business and economics, specifically catering to adult and further education levels within the marketing field. Written in English, it provides essential information for those interested in understanding core marketing concepts and principles. With its comprehensive content and reputable publisher, this textbook is a valuable resource for individuals looking to deepen their knowledge in the field of marketing.