Bringing New Technology to Market, Hardcover by Allen, Kathleen R., ISBN 0130933732, ISBN-13 9780130933737, Used Good Condition, Free shipping in the US In this textbook intended for one-semester graduate-level business courses, Allen (business, U. of Southern California) examines issues of the transfer and commercialization of technology. She covers patent issues and business models, examining the development of business strategy in thematic chapters that proceed from the conceptualization of a technological plan, through product development strategies and financial strategies, and on to implementation and marketing. Annotation c. Book News, Inc., Portland, OR ()