Some pages may have highlights. The product is a textbook titled “Basic Marketing Research” by Gilbert A. Churchill Jr., published by Harcourt College Publishers in 1995 as part of the Dryden Press Series in Marketing Ser. It covers the subject area of Business & Economics, specifically focusing on Marketing and Research. This hardcover book is 832 pages long and written in English, making it a comprehensive resource for students and professionals in the field. With a weight of 61.6 ounces and dimensions of 10.3 x 8.3 x 1.2 inches, this textbook provides in-depth insights into the world of marketing research.