New Products Management [Paperback] C Merle Crawford Written with a managerial focus, “New Products Management” by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ‘new product.’ Many new examples, cases, and research along with the most current topics highlight this new edition of “New Products Management.” Features Details . In good condition. This item is stored and shipped from Mechanicsburg PA. If you would like to see pictures please contact me. SKU 29375. {{marketing_message_heading_1}} {{marketing_message_body_1}} Competitive Pricing With our dynamic pricing model, our prices are always competitive. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you’re unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days.