“The Effective Public Relations: 2nd Edition 1958 HB/DJ by Scott M. Cutlip is a valuable textbook on the subject of public relations, specifically focusing on business and economics. Published in 1958 by Prentice Hall PTR, this hardcover book is written in English and targets adults and further education levels. Cutlip effectively explores the intricacies of public relations, making it a valuable resource for students and professionals alike.”