The product is a textbook titled “Consumer Behavior” by Abhijit Guha, published by McGraw-Hill in 2018. It is a looseleaf textbook focusing on the subject area of consumerism, written in English. As a key textbook in the field of consumer behavior, it provides valuable insights and information for students and professionals interested in understanding consumer behavior and decision-making. The book covers various aspects of consumer behavior and offers a comprehensive analysis of consumerism in a dynamic market setting.