How Brands Grow – 9780195573565

How Brands GrowWhat Marketers Don’t Know Author(s): Byron Sharp Format: Hardback Publisher: Oxford University Press Australia, Australia Imprint: OUP Australia and New Zealand ISBN-13: 9780195573565, 978-0195573565 Synopsis This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions […]

Aula internacional Plus – Libro del alumno (Spanish)

An even more interactive experience, with all the digital resources of the International Classroom Plus on Campus Dissemination, flipbook and interactive digital book in HTML. more practice activities, to reinforce student learning.

Socialism or Your Money Back: Articles from the Socialist Standard 1904-2004,

The seventy articles reprinted here provide a running commentary from a socialist perspective of the key events of the last hundred years as they happened. Two world wars, the Russian revolution, the general strike, the rise of Hitler and the civil war in Spain, Hiroshima, the politics of pop, democracy and the silicon chip and […]