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Exploring Marketing Research By William G Zikmund

“Exploring Marketing Research” by William G. Zikmund is an 8th edition textbook published by Cengage South-Western in 2002. This comprehensive text covers the subject areas of Business & Economics, specifically focusing on Marketing Research. With 768 pages, this hardcover book delves into the intricacies of marketing research and is designed for students and professionals looking […]

Thomson South-Western Management 8th Ed Hardcover by Plunkett, Attner, Allen

Thomson South-Western Management 8th Ed Hardcover by Plunkett, Attner, Allen is a comprehensive textbook focused on business and economics, specifically in the area of management. Published in 2004 by Thomson South-Western, this 8th edition text is designed for adult and further education levels, providing valuable insights and information to meet and exceed customer expectations. Written […]