Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

“Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events” is a textbook authored by T. Bettina Cornwell, focusing on the subject of marketing. Published in 2020 by Taylor & Francis LTD, this paperback book is written in English and comprises 274 pages. The book covers effective partnerships in sports, arts, and events, providing valuable […]