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Pharmaceuticals-Where’s the Brand Logic? : Branding Lessons and Strategy by…

“Pharmaceuticals-Where’s the Brand Logic?” by Giles David Moss is a 248-page reference book that delves into branding strategies within the pharmaceutical industry. Published by CRC Press LLC in 2007, this perfect-bound book covers subject areas such as consumer guides, pharmacology, and general chemistry. With a focus on the pharmaceutical and biotechnology industries, this book provides […]

Robert E. White Leading under Pressure (Hardback)

The best leaders lead by example, not by mandate. Format: Hardback. Author: Robert E. White. Contributor: Stephanie Chitpin (Edited by), Robert E. White (Edited by). Title: Leading under Pressure. Topic: Children’s Learning & Education.

Ian Yeoman The Future of Food Tourism (Paperback) Aspects of Tourism

Author: Ian Yeoman. This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history?.

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