“Pharmaceuticals-Where’s the Brand Logic?” by Giles David Moss is a 248-page reference book that delves into branding strategies within the pharmaceutical industry. Published by CRC Press LLC in 2007, this perfect-bound book covers subject areas such as consumer guides, pharmacology, and general chemistry. With a focus on the pharmaceutical and biotechnology industries, this book provides insights on branding logic and strategy in the field of medicine and science. Written in English, the book is a valuable resource for those interested in understanding brand branding within the pharmaceutical industry.