Dictionary Of Marketing Communications

Number of Pages: 256. Language: English. Author: Govoni, Norman A. P. (Author). Weight: 0.99 lbs. Publication Date: 2003-07-11. Publisher: Sage Publications, Inc.

Dictionary of Marketing Terms Barron’s Business Guides 2nd Ed 1994 VG

Barron’s Business Guides trade paperback, Dictionary of Marketing Terms, Second Edition (1994) by Betsy-Ann Toffler and Jane Imber. Over 3,500 concise definitions covering advertising, direct marketing, media, product management, and sales. Cover & spine: Sturdy flexible covers with bright gilt titles. Light surface rubbing and a few small scuffs; corners mildly bumped. Spine uncreased and […]