Barron’s Business Guides trade paperback, Dictionary of Marketing Terms, Second Edition (1994) by Betsy-Ann Toffler and Jane Imber. Over 3,500 concise definitions covering advertising, direct marketing, media, product management, and sales. Cover & spine: Sturdy flexible covers with bright gilt titles. Light surface rubbing and a few small scuffs; corners mildly bumped. Spine uncreased and solid with clear lettering. Interior: Pages are clean, bright, and unmarked—no writing, highlighting, or stickers seen. Binding tight; no loose or missing pages. Very little sign of actual use. Overall a Very Good copy—excellent as a desk reference for marketing professionals, students, or anyone brushing up on marketing vocabulary.