MKTG Principles of Marketing Lamb Hair McDaniels

“Principles of Marketing” by Carl McDaniel is a textbook published by Cengage Learning as part of the Mindtap Course List Series. It covers the subject area of business and economics, specifically focusing on marketing principles. The book is written in English and is designed for adult and further education levels, with a trade paperback format. […]

MKTG principles of marketing

The “Principles of Marketing” textbook by Carl McDaniel, published by Cengage Learning, is a revised edition designed for adult education and business students. This trade paperback book covers the fundamentals of marketing with a focus on business and economics. Written in English, it is part of the Mindtap Course List Series and provides a comprehensive […]

MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

MKTG 12: Principles of Marketing (12th Edition) Authors: Charles W. Lamb, Joseph F. Hair & Carl McDaniel Paperback – Authoritative student edition published by Cengage — ISBN: 978-1-337-40759-5 Condition: Used textbook with normal student wear — cover has creases and bent corners (see photos), pages intact, no missing chapters. Ideal for students taking a Principles […]