MKTG 12: Principles of Marketing (12th Edition) Authors: Charles W. Lamb, Joseph F. Hair & Carl McDaniel Paperback – Authoritative student edition published by Cengage — ISBN: 978-1-337-40759-5 Condition: Used textbook with normal student wear — cover has creases and bent corners (see photos), pages intact, no missing chapters. Ideal for students taking a Principles of Marketing course, or for business reference. Includes all pages; access code may or may not be valid (please assume no code included unless specified). Ships quickly from a smoke-free home. Feel free to request close-up photos of spine, binding, or any page markings.