Mktg by Charles Lamb, Joe Hair and Carl McDaniel (2018, Trade Paperback)

“Mktg” by Charles Lamb, Joe Hair, and Carl McDaniel is a 2018 trade paperback textbook focused on business and economics. The book covers a wide range of subjects related to marketing and commerce, making it a comprehensive resource for students and professionals in the field. With a weight of 36.1 ounces and 410 pages, this […]

MKTG: Principles of Marketing, McDaniel, Carl

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.

MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

The MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel paperback textbook, published by Cengage Learning in 2018, is a comprehensive resource for adult and further education students studying business and economics. Written by authors Carl McDaniel, Charles Lamb, and Joe Hair, this illustrated textbook covers topics in marketing, commerce, and general business principles. With 410 […]