The MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel paperback textbook, published by Cengage Learning in 2018, is a comprehensive resource for adult and further education students studying business and economics. Written by authors Carl McDaniel, Charles Lamb, and Joe Hair, this illustrated textbook covers topics in marketing, commerce, and general business principles. With 410 pages and a size of 10.8 x 8.4 inches, this trade paperback textbook is a valuable tool for learners looking to deepen their understanding of marketing concepts in an accessible and engaging format.