The product is a 13th edition paperback book titled “Advertising and Promotion ISE” by authors George Belch and Michael Belch. It is published by McGraw-Hill Osborne in 2023 and the book is presented in English language. This textbook focuses on the subject of advertising and promotion, providing a comprehensive resource for students studying in this field. With its looseleaf-sheet format and detailed content, this book is a valuable tool for those seeking to learn more about the principles and practices of advertising and promotion.