Architecting Enterprise : Managing Innovation, Technology, and Global Competitiveness, Hardcover by Rajagopal, ISBN 113736677X, ISBN-13 9781137366771, Like New Used, Free shipping in the US The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.