The “Mktg 2007-2008 Edition” book is part of the Available Titles Cengagenow Series, focusing on the subject area of Business & Economics. Published by Cengage South-Western, it is a textbook authored by Joseph F. Hair, Carl Mcdaniel, and Charles W. Lamb. The trade paperback format features 336 pages and is written in English, making it a comprehensive resource for those studying marketing and general business concepts. With a publication year of 2007, this textbook provides valuable insights and information for students and professionals alike in the field of marketing.