Branding Inside Out : Internal Branding in Theory and Practice, Paperback by Ind, Nicholas (EDT), ISBN 074947890X, ISBN-13 9780749478902, Brand New, Free shipping in the US Written in plain language for those in marketing, this book presents the latest theoretical frameworks and practical guidelines for internal branding and creating an organizational culture of customer-focused employees who transmit brand messages to customers. Techniques are demonstrated with real case examples from large companies. b&w photos, screenshots, graphics, summary charts, and examples of advertisements are included. Annotation ©2018 Ringgold, Inc., Portland, OR ()
| ISBN | 9780749478902 |
| Subject Area | Business & Economics |
| Publisher | Kogan Page, The Limited |
| Item Length | 9.2 in |
| Publication Year | 2017 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.5 in |
| Author | Nicholas Ind |
| Item Weight | 12.1 Oz |
| Item Width | 6.1 in |
| Number Of Pages | 224 Pages |
Branding Inside Out : Internal Branding in Theory and Practice, Paperback by Ind, Nicholas (EDT), ISBN 074947890X, ISBN-13 9780749478902, Brand New, Free shipping in the US Written in plain language for those in marketing, this book presents the latest theoretical frameworks and practical guidelines for internal branding and creating an organizational culture of customer-focused employees who transmit brand messages to customers. Techniques are demonstrated with real case examples from large companies. b&w photos, screenshots, graphics, summary charts, and examples of advertisements are included. Annotation ©2018 Ringgold, Inc., Portland, OR ()
