Brilliant Strategies And Fatal BlundersHow Small Businesses Survive And Thrive In An Overcrowded MarketBy: Robert E. Krumroy (Paperback, 2002) I-B PublishingWorking hard, providing a quality product or being personally determined to gut it out until people recognize your expertise and give you their business no longer attains high-level success. High-level success requires critical thinking; building visible market differentiation; and then outclassing the competition. This book identifies the brilliant strategies used by professionals, service companies and retail establishments to do just that … beat the competition and thrive. But caution, the fatal blunders are practically invisible and almost always terminal. If you want to survive and thrive, read this book.internal code: 00400APShipped in 24 hours or less!