“Consumer Behavior: Buying, Having, and Being” by Michael R. Solomon is a comprehensive textbook focusing on the subject areas of Customer Relations and Consumer Behavior. Published by Prentice Hall PTR, this hardcover book is 640 pages long and written in English. It delves into understanding consumer behavior and actions, making it a valuable resource for students and professionals in the field of business and economics. With insights on buying patterns and trends, this textbook offers a detailed exploration of consumer behavior in various contexts.