Corporate Brand, Paperback by Ind, Nicholas, ISBN 0814737625, ISBN-13 9780814737620, Brand New, Free shipping in the US Shows how organizations can best manage their reputations, arguing convincingly for a new focus on corporate brand development rather than on individual brand name products. Discusses how all forms of communication, including performance of specific products, employees’ services, and advertising, must be used to build effective interactive relationships with customers. Annotation c. by Book News, Inc., Portland, Or.