This textbook is a valuable resource for those interested in market response models and econometric and time series analysis. The authors, Leonard J. Parsons, Dominique M. Hanssens, and Randall L. Schultz, provide a comprehensive overview of the topic, including sections on marketing, probability and statistics, and forecasting. The book is a revised edition and is part of the International Series in Quantitative Marketing Series. It has a hardcover format and contains xiv, 502 pages. The book’s dimensions are 9.2 inches in length and 6.1 inches in width, with a weight of 70.2 ounces. It is published by Springer and is written in English.