This is a free instructor’s copy. See photo. The product is a textbook titled “Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective” by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Higher Education in 1994 as part of the Irwin Series in Marketing, this hardcover book has 762 pages and covers the subject area of Business & Economics. With a focus on advertising and promotion, the textbook provides an overview of integrated marketing communications.