This textbook is a valuable resource for students and professionals interested in the subject area of advertising and promotion. The publication name is “M: Advertising” and it was authored by William Arens and Michael F. Weigold. The book is a 480-page trade paperback published by Mcgraw-Hill Education in 2017. The book measures 10.8 inches in length, 9.1 inches in width, and 0.6 inches in height. It weighs 30.2 ounces and is written in English. The book is classified under the categories of Textbooks, Textbooks, Education & Reference, and Books & Magazines. The book’s aspects include its format, type, author, publisher, item length, item height, item width, number of pages, and language.