By Roger Kerin, Steven Hartley. Marketing: 2025 Release ISE. Edition 17th. Table of Contents. Part 1: Initiating the Marketing Process. Developing Successful Organizational and Marketing Strategies. Textbook 1.
By Roger Kerin, Steven Hartley. Marketing: 2025 Release ISE. Edition 17th. Table of Contents. Part 1: Initiating the Marketing Process. Developing Successful Organizational and Marketing Strategies. Textbook 1.