“Marketing Management by Dawn Iacobucci (2017, Trade Paperback)” is a textbook published by Cengage Learning focusing on the subject area of business and economics. This revised edition features 352 pages with passages highlighted and provides an in-depth exploration of marketing principles and general management strategies. Written by author Dawn Iacobucci, the book is part of the Mindtap Course List Series and is designed for educational purposes in the field of marketing. This trade paperback format is easy to handle and convenient for students and educators studying marketing in a general context.