This textbook is a valuable resource for students and professionals interested in the subject of marketing management. It covers a wide range of topics, including business and economics, general marketing, and specific marketing strategies. The book is authored by Dawn Iacobucci and published by Cengage Learning in 2017.The book is in a trade paperback format, with 352 pages and a weight of 22.4 ounces. It is part of the Mindtap Course List Ser. series, and features revised content. The book is written in English and is 10 inches long, 8 inches wide, and 0.6 inches high. This textbook is a must-have for anyone interested in marketing management, and is sure to be a valuable addition to any collection.