Marketing Management, Paperback by Iacobucci, Dawn, ISBN 1337271128, ISBN-13 9781337271127, Like New Used, Free shipping in the US This textbook on marketing management uses a marketing framework to show how all of its elements fit together. Each chapter addresses a concept related to marketing strategy; product positioning; positioning through price, place, and promotion; customer satisfaction and customer relationships; marketing research tools; and marketing plans. They cover what each concept is and why marketers do it, then how to do it well. Online access is included. Annotation ©2018 Ringgold, Inc., Portland, OR ()