This textbook titled “Marketing Matters: A Guide for Healthcare Executives” is a valuable resource for those interested in the administration and hospital administration & care subject areas. Published in 2007 by Health Administration Press, this book is part of the Ache Management Ser. series and authored by Richard Thomas. The 168-page book is in a trade paperback format and has dimensions of 9 inches in length, 6 inches in width, and 0.4 inches in height. It weighs 5.5 ounces and is in English language. The book is a must-have for healthcare executives who want to understand the importance of marketing in their field.