This book, titled “Marketing Research” by authors V. Kumar, David A. Aaker, and George S. Day, was published by Wiley & Sons, Incorporated in 2000. It is a hardcover textbook with 768 pages, measuring 10.2 inches in length, 8.2 inches in width, and 1.4 inches in height. The book is written in English and covers marketing research topics suitable for adult and further education as well as vocational school. It is a great addition to any reference collection, especially for individuals who are interested in marketing research.