The product is a textbook titled “Marketing Management” by Dawn Iacobucci, published by Cengage Learning in 2021. It is part of the Mindtap Course List Series and is designed for the subject areas of Business & Economics, specifically in the areas of Marketing, Commerce, and General Business. The book is in trade paperback format and includes 336 pages of content in English. It is a revised edition and weighs 22.4 ounces, making it a useful resource for students and professionals in the field of marketing management.