The MKTG 3.0 2009 Edition is a textbook published by Cengage South-Western focusing on the subject area of Business & Economics. Written by authors Charles W. Lamb, Carl Mcdaniel, and Joseph F. Hair, this trade paperback book covers topics in Marketing / General and Sales & Marketing. With a publication year of 2009, this textbook includes a review card and printed access card, making it a valuable resource for students and professionals in the field of marketing.