The product is the 7th edition of the textbook “MKTG” by Charles Lamb, Joe Hair, and Carl McDaniel, published by Cengage South-Western in 2013. This trade paperback edition contains 400 pages and is designed for the subject area of Business and Marketing. Written in English, it is a comprehensive resource for students and professionals looking to deepen their understanding of marketing principles and concepts. With a focus on clear and informative content, this textbook is an essential tool for those interested in the field of marketing.