The product is the 12th Edition of “New Products Management” by C. Merle Benedetto, published by McGraw-Hill Higher Education in 2021. This textbook is focused on the subject area of Business & Economics, specifically in the fields of marketing and management. Written in English, the book is designed for adult and further education levels, catering to those studying in a business setting. The revised edition features updated content and insights to help students better understand and navigate the complexities of new product management in the business world.