“Pricing Tactics, Strategies, and Outcomes Volumes 1 and 2” by Michael Waldman and Justin Johnson is a comprehensive textbook focusing on the intricacies of pricing in the business world. Covering various pricing tactics, strategies, and outcomes, this textbook serves as a valuable resource for students and professionals looking to deepen their understanding of pricing techniques in diverse market conditions. With a clear focus on the PRACTICAL aspects of pricing, this textbook offers insightful analysis and insights into the complexities of setting prices in a competitive market environment. These two volumes are a complete set and cannot be broken up.