“Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World” by Ken Burbary and Chuck Hemann is a textbook in the Que Biz-Tech Ser. published by Pearson Education in 2018. The book covers topics in business, economics, marketing, e-commerce, and internet marketing, providing insights on how to analyze consumer data in a digital world. With a focus on digital marketing analytics, the authors offer practical strategies and tools for businesses looking to understand consumer behavior and make informed decisions in the digital realm. The trade paperback format makes it convenient for students and professionals to access and reference the information provided within its 272 pages.