By Windy Dees, Patrick Walsh, Bernard J. Mullin, Stephen Hardy, William A. Sutton, Chad D. McEvoy, Stephen McKelvey. Chapter 1. The Special Nature of Sport Marketing. Chapter 2. Chapter 3. Chapter 4.
By Windy Dees, Patrick Walsh, Bernard J. Mullin, Stephen Hardy, William A. Sutton, Chad D. McEvoy, Stephen McKelvey. Chapter 1. The Special Nature of Sport Marketing. Chapter 2. Chapter 3. Chapter 4.