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MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

MKTG 12: Principles of Marketing (12th Edition) Authors: Charles W. Lamb, Joseph F. Hair & Carl McDaniel Paperback – Authoritative student edition published by Cengage — ISBN: 978-1-337-40759-5 Condition: Used textbook with normal student wear — cover has creases and bent corners (see photos), pages intact, no missing chapters. Ideal for students taking a Principles […]

MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

The MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel paperback textbook, published by Cengage Learning in 2018, is a comprehensive resource for adult and further education students studying business and economics. Written by authors Carl McDaniel, Charles Lamb, and Joe Hair, this illustrated textbook covers topics in marketing, commerce, and general business principles. With 410 […]